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Getting the most from your Google Business Profile

Last updated 15 October 2026 01:14   ∙   ~ minute read
Best Practice - Medical Director (Pracsoft) - Zedmed - Helix - Genie - Optomate - Dental4Windows - HotDoc Calendar

Your Google Business Profile is often the first thing patients see when they search for your practice. Keeping it up to date makes it easier for patients to find you, book with you and stay across what's happening at your practice.

   In this article

  • Claim or update your profile
  • Let patients book from Google
  • Share updates with posts

Claim or update your profile

  1. Search for your practice on Google or Google Maps.
  2. If you haven't claimed your profile yet, select Own this business? and follow Google's prompts to verify it.
  3. Check your practice details are correct – address, opening hours, phone number and website.

For detailed instructions, see Google Business Profile Help.

 

Let patients book from Google

HotDoc adds a Book online button to your Google Business Profile. Patients who select it go straight to your HotDoc booking page, so there's nothing to set up and no need to add a booking link to your profile yourself.

A Google Business Profile showing the Book online button

The button is on by default. If your practice is also listed with another booking provider, patients may see more than one booking option.

To turn the button off or back on, see How do I turn on/off the 'Book online' button on my Google My Business profile?

Dental4Windows practices don't have this setting in the HotDoc Dashboard. To turn the button on or off, contact our Support team.
ⓘ Using Dental4Windows?

 

Share updates with posts

Posts appear on your Google Business Profile and are a simple way to keep patients informed. Ideas include:

  • Flu and other vaccination clinics
  • New practitioners joining your team
  • Public holiday and seasonal opening hours
  • A reminder that patients can book online, with a link to your HotDoc booking page.

To create a post:

  1. Sign in to your Google Business Profile.
  2. Create a new post and add an image, a short message and a call-to-action button. For step-by-step instructions, see Google's guide to creating posts.
  3. Preview your post, then publish it.

Need images or copy? Our free digital resources include ready-made material you can use.

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